Effective Marketing Strategies For Medical Practitioners In Texas
Marketing your medical practice may feel overwhelming, but it does not have to be complicated and may be easier than you think! In fact, if you can put together a targeted plan, you’ll be able to put yourself out onto multiple marketing streams with minimal effort. Follow these five key strategies for marketing yourself so you can get your medical practice buzzing with new clients.
1. Manage Your Online Reputation
This strategy will take a bit of effort upfront and then be easy to maintain later. Claim all of your listings online, from websites such as Healthgrades to your Google maps listing. Search your name and your practice name in a search engine so you can claim all of the results and be sure to include a current phone number, address, website, and email address. When you claim your listing online and provide up to date contact information, you are able to take control of that information and can more easily respond to questions and reviews. This shows potential patients that you are accessible and communicative, which is something that many new patients look for when choosing a new medical practice.
2. Consider Starting a Patient Referral Program
One of the best ways to increase business traffic is through referrals. These may be from other medical professionals who are in or out of your medical office leasing complex, or from your patients. Consider offering a gift card or other incentive when a referral results in a new patient, and be sure to ask who referred your patient on your new patient intake forms.
3. Create New content For Your website To Keep It Active
There are a lot of ways to keep adding new content to your website. Consider offering lectures for other professionals within your medical community so that they can better understand the services you offer and make them more likely to refer you to their own patients. Lectures on your site are usually intended for other medical professionals and should have a tone that fits well with continued education. These can be done in person for networking purposes, and/or recorded digitally to be shared on your website or social media platforms. When you offer easy access to continued education through your website, you demonstrate your knowledge, dedication to best care practices, and your commitment to keep learning more about your specialty.
Other ways to remain engaged online are to maintain active social media pages. You can quickly post the same content across multiple platforms to reduce the amount of time you need to spend on this task. But you may eventually find that social media posts give you an exciting way to engage with your patient community.
Lastly, a patient-centered blog keeps your website active. This should be separate from the lectures that you offer for professionals and addressed toward your patients. You can offer a stream of information, such as discussing which symptoms you treat at your office and a general idea of how you might do that, which will instill confidence in potential patients who wonder what your personality and practice might be like. Your blog could also include tips on illness prevention, a healthy lifestyle, or similar topics that are related to your specialty and that will be valuable for your patients. Consistent output on your website and search engine optimization (SEO) will increase your online presence and promote growth to your patient base.
4. The Importance Of Patient Reviews
Many medical professionals mistakenly assume that satisfied patients will leave a positive online review. Many will, if you ask them to! Try sending post-appointment emails thanking your new patients for their business and request a review if they appreciated your services. Keep it simple by giving a quick link where they can post their review and thanking them for their time.
5. Email Newsletters Every Month
Email newsletters through an automatic email marketing system are the most popular option, but you can also print and mail them to your patients if you prefer. In your newsletters, include links back to your newest blog posts, announcements about any upcoming events or lectures, office news, and coupons for promotions. You may want to include a recent positive review or testimonial that you received to encourage patients to schedule a follow up visit. Newsletters are also a great way to connect with clients who aren’t on social media or may have missed your posts.
Once you have a marketing plan in place, you’ll find that creating one piece of content can be quickly spread across multiple fronts. A blog will add content to your website, social media platforms, and your newsletter – allowing you to easily engage in SEO, social media marketing, and email marketing, plus enjoy the benefits of new patients!
Enjoy the Benefits of Shared Medical Office Space for Lease in Houston, TX
At Wellness Space, we know that medical office space is a key part of a thriving practice. We provide the resources you need for success, so you can stop worrying about overhead stresses of a larger facility. Spend more of your valuable time expanding your education and working with patients! Our medical clinic space is modern, clean, and convenient. If your practice could benefit from shared medical office space, contact Wellness Space today to schedule your free phone consultation.
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